Logo Design Update: PowAlert

For a client, we provided creative direction on their logo, which wasn’t yet aligned with their vision when they approached us for website work. We developed two color variations—one suited for a white background and another for a blue background—to ensure clarity and versatility across their site.

Initial sketch exploration of redesigning a logo for a Client.

Color Block-in Exploration.

Exploring color palettes and shape language, using silhouettes to identify the strongest and most simplified designs.

We created two color variations of the logo—one designed for a white background and another for a blue background.